Build It’s abc audit

Official Audit Confirms Build It remains No.1

Build It, incorporating SelfBuild & Design, is proud to announce that the latest audited figures confirm that it has further extended its lead as the UK’s leading self-build & renovating magazine.

On 18^th February 2025, The Audit Bureau of Circulation (ABC) released the 2024 annual audit figures for the UK’s leading consumer magazines and these confirmed that:

1. Build It has the largest audited magazine circulation amongst self-build and renovation titles at 13,387 copies per month – extending its lead over Homebuilding & Renovating (HB&R) to 1,367 copies per month (11%)
2. Build It’s UK circulation (print + digital) is 27% higher than HB&R. This is important as few advertisers see value in promoting to people overseas.
3. Build It has 35% more audited print copies than HB&R. This is important because engagement with a physical print magazine is far higher than a digital facsimile, meaning adverts work better in print.
4. Build It has 47% more paid subscribers to the print magazine than HB&R. This is important because the most serious self-builders/renovators, which are the most attractive for advertisers, are the ones most likely to subscribe.

So, whichever way you cut it, Build It delivers the best route to target self-builders and renovators resulting in more targeted advertising that delivers the best return on investment.

Chris Batesmith, Build It’s Content Director, commented“Over the last decade I’ve led the editorial team with a laser focus on delivering the best content for real-world self-builders and renovators. This combined with continual investment in both the product and its promotion means that we first caught-up and then substantially overtook our competitors to be the UK’s undisputed best-selling self build magazine.”

To see the full details of Build It’s ABC certificate click here.

For more information, and to discuss how Build It can help deliver your business goals for 2025, contact Nick Gillam, Build It’s Sales Director on 0203 627 3245 or [email protected]

Self Build Publishing:

The ABC audits 3 magazines in the UK that target the self build sector: Build It and Homebuilding & Renovating which are primarily purchased and publish 12 issues a year and a freesheet called The Self Builder (formerly Selfbuilder & Homemaker) which is sent on a non-requested basis 6 times a year to people involved in the self build sector, including architects, builders and agents.

About the ABC The Audit Bureau of Circulation is the independent auditor for UK magazines and all major UK publishers are members. It creates a level playing field to compare titles and to give confidence so media buyers know they are being told the truth.