Build It’s abc audit

Official Audit Confirms Build It is No.1

Build It, incorporating SelfBuild & Design, is proud to announce that the latest audited figures confirm that it has cemented its position as the UK’s leading self-build & renovating magazine.

On 20^th February, The Audit Bureau of Circulation (ABC) released the 2023 annual audit figures for the UK’s leading consumer magazines and these confirmed that:

• Build It has the largest audited magazine circulation amongst self-build and renovation titles.
• Build It’s total circulation (print + digital) is 7% higher than its nearest rival.
• Build It’s UK circulation (print + digital) is 26% higher than its nearest rival. This is important as few advertisers see value in promoting to people overseas.
• Build It has 39% more audited print copies than its nearest rival. This is important because engagement with a physical print magazine is far higher than a digital facsimile, meaning adverts work better in print.
• Build It has 26% more UK copies (print & digital) than its nearest rival.
• Build It has 33% more paid subscribers to the print magazine than any other self-build title. This is important because the most serious self-builders/renovators, which are the most attractive for advertisers, are the ones most likely to subscribe.
• Build It has 21% more people directly buying the printed magazine than its nearest rival.

So, whichever way you cut it, Build It delivers a better route to target self-builders and renovators resulting in more targeted advertising that delivers the best return on investment.

Chris Batesmith, Build It’s Content Director, commented “For the last 10 years I’ve led the editorial team with a laser focus on delivering the best content for real-world self-builders and renovators. This combined with continual investment in both the product and its promotion means that we have steadily caught-up and then overtaken all our competitors. The purchase of SelfBuild & Design in November 2022 was a big step forward and we are delighted that the majority of their subscribers have now chosen to pay to receive Build It, incorporating SelfBuild & Design. Consumer confidence is bouncing back and 2024 is looking to be a promising year for people creating their dream home project. I look forward to Build It helping you to make the most of it!”

To see the full details of Build It’s ABC certificate click here.

You can also search the certificates for other audited magazines … and if you see a magazine has decided it no longer wants the transparency of an independent audit then you can assume they don’t want you to see what it would reveal!

For more information, and to discuss how Build It can help deliver your business goals for 2024, contact Nick Gillam, Build It’s Sales Director on 0203 627 3245 or [email protected]

About the ABC The Audit Bureau of Circulation is the independent auditor for UK magazines and all major UK publishers are members. It creates a level playing field to compare titles and to give confidence so media buyers know they are being told the truth.